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Canon SX740HSBK PowerShot SX740 HS Camera
CMOS Sensor, 4.3" 172.0mm Focal Length, 40x Optical Zoom, 3.0” TFT LCD, Wifi, HDMI, SD/SDHC/SDXC

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Product Description

Canon SX740HSBK PowerShot SX740 HS Camera



Your 4K movie superzoom

Record all of life’s most treasured moments with 4K video and time-lapse; four times the resolution of full HD. Can’t decide if you want to capture a moment in video or stills? We’ve made it simple for you; seamlessly crop still images from your 4K movies after filming at exquisitely sharp quality.

Get up close with 40x optical zoom

Zoom in to those far distances at pin sharp detail with 40x optical zoom and 80x zoom plus; the equivalent to a 24 mm – 960 mm focal length

Never miss a shot

You’ll never miss that fast moving object as the SX740 comes to life in 1.6 seconds and can continuously shoot at up to 10 frames per second with fixed auto focus

Your pocket sized travel companion

Record your movies and time lapses in 4K. This high resolution means images can be cropped from movies once you’ve finished filming

Snap your selfies with ease

The 180° tilt LCD screen enables you to snap your selfies while checking your appearance, while Self Portrait mode will ensure the perfect selfie

Share your photos instantly

With Wi-Fi and Bluetooth Low Energy Technology, keep your camera connected to your smart phone and transfer photos easily with the Camera Connect App.



Sensor Type


Sensor Size

1/2.3 type back-illuminated CMOS

Total Pixels

Approx. 21.1M

Colour Filter Type

Primary Colour


Processor Type



Focal Length

4.3 – 172.0 mm (35 mm equivalent: 24 – 960 mm)

Optical Zoom

Optical 40x

Digital Zoom

Digital approx. 4.0x (with Digital Tele-Converter Approx. 1.6x or 2.0x [1])

Other Zoom

ZoomPlus 80x

Combined Zoom

Combined approx. 160x

Maximum f/number

f/3.3 – f/6.9


13 elements in 11 groups (1 Hi-UD lens, 3 UD lenses, 2 double-sided aspherical lenses, 1 single-sided aspherical lens)

Image Stabilisation

Yes (lens shift-type), Approx. 3.0-stop [13]. Intelligent IS plus 5-axis Advanced Dynamic IS


Focusing Type


AF System/ Points

AiAF (Face Detection / 9-point), 1-point AF (fixed to centre)

AF Modes

Single, Continuous, Servo AF/AE [6], Tracking AF

AF Point Selection

Size (Normal, Small)

AF Assist Beam


Manual Focus

Yes, plus MF Peaking

Closest Focusing Distance

1 cm (W) from front of lens in Macro

Exposure Control

Metering Modes

Real-time metering using image sensor (Evaluative, Centre-weighted average, Spot (Centre))

AE Lock


Exposure Compensation

+/- 3 EV in 1/3 stop increments. i-Contrast for automatic dynamic range correction

ISO Sensitivity

AUTO (80-1600), 80, 100, 200, 400, 800, 1600, 3200


Shutter Speed

1 – 1/3200 sec. (factory default), 15 – 1/3200 sec. (total range – varies by shooting mode)

White Balance

White Balance Type


White Balance Settings

Auto, Daylight, Cloudy, Tungsten, Fluorescent, Custom. Multi-area WB correction available in Smart Auto

Colour Matrix




Screen Type

Tilt type 7.5 cm (3.0”) LCD (TFT), approx. 922,000 dots

Screen Coverage

Approx. 100%

Screen Brightness

Adjustable to one of five levels. Quick-bright LCD

Screen size

7.5 cm (3.0”) LCD (TFT), approx. 922,000 dots


Built-in Flash Range

50 cm – 4.0 m (W) / 2.0 m (T)

Flash Modes

Auto, Manual Flash On / Off, Slow Synchro

Slow Sync Speed

Yes. Fastest speed 1/2000 sec.

Red-Eye Reduction


Flash Exposure Compensation

+/- 2 EV in 1/3 stop increments. Face Detection FE

Flash Exposure Lock


Manual Power Adjustment

3 levels with internal flash


Shooting Modes

Smart Auto (29 scenes detected), Hybrid Auto, Program AE, Shutter priority AE, Aperture priority AE, Manual, Creative Shot, Self Portrait, Sports, SCN (Portrait, Smooth Skin, Smart Shutter (Smile, Wink Self-Timer, FaceSelf-Timer), Handheld Night Scene, Lo

Photo Effects

My Colors (My Colors Off, Vivid, Neutral, Sepia, Black & White, Positive Film, Lighter Skin Tone, Darker Skin Tone, Vivid Blue, Vivid Green, Vivid Red, Custom Color)

Drive modes

Single, Auto Drive, Continuous, Continuous with AF, Self-Timer

All speeds are until memory cards become full. [12]

Continuous Shooting

Approx. 10.0 shots/s

with AF: Approx. 7.4 shots/s [3][4]

All speeds are until memory cards become full. [12]

File Type

Still Image File Type

JPEG compression, (Exif 2.3 [Exif Print] compliant) / Design rule for Camera File system, Digital Print Order Format [DPOF] Version 1.1 compliant

Image File Size

4:3 - (L) 5184 x 3888, (M1) 3648 x 2736, (M2) 2048 x 1536, (S) 640 x 480

16:9 - (L) 5184 x 2912, (M1) 3648 x 2048, (M2) 1920 x 1080, (S) 640 x 360

3:2 - (L) 5184 x 3456, (M1) 3648 x 2432, (M2) 2048 x 1368, (S) 640 x 424

1:1 - (L) 3888 x 388

Movie File Type

MP4 [Video: MPEG-4 AVC / H.264, Audio: MPEG-4 AAC-LC (stereo)]

Movie File Size

4K) 3840 x 2160, 29.97fps (the angle of view is narrower than in Full HD), (Full HD) 1920 x 1080, 59.94 / 29.97 fps, (HD) 1280 x 720, 29.97 fps, (L) 640 x 480, 29.97 fps

Movie Length

(Full HD & HD) Up to 4 GB or 29 min 59 s [7]

(L) Up to 4 GB or 1 hour [4]


Superfine, Fine


GPS via mobile

GPS via mobile (linked to compatible smartphone)

Other Features

Red-Eye Correction


Intelligent Orientation Sensor

Yes, with Auto Rotate

Playback zoom

Approx. 2x – 10x


Yes, during playback

Menu Languages

English, German, French, Dutch, Danish, Finnish, Italian, Greek, Norwegian, Portuguese, Russian, Swedish, Spanish, Ukrainian, Polish, Czech, Hungarian, Turkish, Simplified Chinese, Chinese (traditional), Japanese, Korean, Thai, Arabic, Romanian, Farsi, Hi


GPS via mobile ( via Canon Camera Connect app with compatible smart devices via Bluetooth®)

Self timer

Approx. 2 or 10 sec. or Custom



Hi-Speed USB (MTP, PTP) dedicated connector (Mini-B compatible) / HDMI Micro (Type-D) Connector, Wi-Fi (IEEE802.11b/g/n), (2.4 GHz only)[11], Bluetooth (Specification version 4.1, Bluetooth low energy tech [21][22]

Direct Print

Canon Printers

Canon SELPHY Compact Photo Printers and Canon Inkjet Printers supporting PictBridge [23]


Yes (via USB or Wireless LAN)


Storage Type

SD, SDHC, SDXC (UHS Speed Class 1 compatible)


PC Supported Operating system

Windows 10 / 8.1 / 8 / 7 SP1 [18]

Mac OS X 10.9 / 10.10 / 10.11, 10.12

For Wi-Fi connection to a PC:

Windows 10 / 8.1 / 8 / 7 SP1

Mac OS X 10.9 / 10.10

For Image Transfer Utility:

Windows 10 / 8.1 / 8 / 7 SP1

Mac OS X 10

Other Software

Map Utility

Image Transfer Utility 2

Camera Connect app available on iOS and Android devices

Power Source


Rechargeable Li-ion Battery NB-13L (battery and charger supplied)

Battery life

Approx. 250 shots. Eco Mode: Approx. 355 shots, Playback Mode: Approx. 300 min

Power Supply & Battery Chargers

Charging via USB available with Compact Power Adapter CA-DC30E [17] or other typical USB charging methods. Compact Power Adapter CA-DC30E

Battery Charger CB-2LHE

Rechargeable Li-ion Battery NB-13L

Interface cable IFC-600PCU

Physical Specifications

Operating Environment

0 – 40 °C, 10 – 90% humidity

Dimensions (WxHxD)

110.1 x 63.8 x 39.9 mm

Camera Weight

Approx. 299 g (including battery and memory card)




What's included

Canon PowerShot SX740 HS Camera

Battery Pack NB-13L

Battery Charger CB-2LHE

Wrist Strap

Product Warranty

12 Month Return To Base

L7: 14 | TM: 38 | LM: 59 | TY: 97 | T: 3594