1920x1080 HD recording w/5MP still images:

The bloggie camera lets you record your favorite moments in High Definition MP4 (H.264) format and features a 5MP CMOS sensor that lets you take crisp 5MP still images. MP4 is a popular multimedia format that compresses the size of your audio and video, making your media files small enough to easily transfer to your compatible PC or Mac. MP4 is also highly compatible with the Web, so you can effortlessly upload your media to popular photo or video-sharing Web sites like Photobucket or YouTube. (Compatible PC with internet capability required).

Built-in PMB Portable software for easy upload to web¹

With the pre-installed Picture Motion Browser (PMB) Portable software, the bloggie camera makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites¹, without the need for any additional software.

4.5oz lightweight, pocketable design

Approximately 0.75" thick and 2.25" wide, the bloggie is ultra-compact and easy to carry with you in your bag or pocket.

4x Digital Zoom:

The bloggie camera boasts 4x Digital zoom that lets you move in close and capture the action in crisp detail.

Video Resolution:

With the bloggie camera you can enjoy the flexibility of choosing to record and playback in either High Definition (1920x1080/30p, 1280x720/60p & 30p) or Standard Definition (640x480/30p) format.

Tripod mount compatible:

The bloggie camera can also be mounted a tripods (sold separately) for added stability when capturing video or still images.

Build-in USB arm for upload/charge⁵

A built-in USB arm lets you connect your camera directly to your compatible PC/Mac to upload video and/or charge your battery without having to hunt for cables⁵.

Convenient, 270 degree Rotating Lens System

The bloggie camera features a unique lens that swivels up to 270 degrees and, when rotated, instantly powers on the camera so you can start recording video or taking still shots immediately.

Individual "Movie" and "Still" buttons and dual capture:

Enjoy the convenience of individual "Movie" and "Still" buttons that allow you to seamlessly switch from video recording to still photo capture with the simple press of a button.

Media Card Slot

For convenient storage and sharing of your images and videos, the camera accepts Memory Stick Duo / Memory Stick PRO Duo / Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media.

USB 2.0:

USB 2.0 interface provides an easy way to connect your camera to a compatible PC or Mac for fast transfer of video and still images for editing. (USB cable included)

2.4" LCD³ (230k pixels) with full-screen playback

The bloggie cameras horizontal playback feature lets you record video while holding the camcorder in its natural, upright position, and when you want to play back your movies, simply rotate the camera into a landscape (horizontal) position to take full advantage of the 2.4 LCD³ display.

Kit includes: bloggie camera, 4GB memory card, and 360 lens accessory

360 Video recording lets you capture the world around you. Just attach the included 360 Video Accessory to record a high-quality, panoramic video that encompasses a 360 field of view. Once youre done shooting, you can play back your 360 videos with the included Picture Motion Browser software⁶, as well as share them over e-mail or upload them to popular video sharing sites.

SteadyShot image stabilization

SteadyShot image stabilization helps reduce blur caused by camera shake.

Face Detection

Face Detection technology recognizes faces and optimizes camera settings for both video and still images, so faces are captured more clearly and skin tones look more natural.

5MP CMOS image sensor:

The integrated 5MP CMOS sensor enables the bloggie camera lets you to take sharp 5MP still images in addition to HD MP4 video.

1920x1080 HD recording w/5MP still images:

The bloggie camera lets you record your favorite moments in High Definition MP4 (H.264) format and features a 5MP CMOS sensor that lets you take crisp 5MP still images. MP4 is a popular multimedia format that compresses the size of your audio and video, making your media files small enough to easily transfer to your compatible PC or Mac. MP4 is also highly compatible with the Web, so you can effortlessly upload your media to popular photo or video-sharing Web sites like Photobucket or YouTube. (Compatible PC with internet capability required).

Built-in PMB Portable software for easy upload to web¹

With the pre-installed Picture Motion Browser (PMB) Portable software, the bloggie camera makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites¹, without the need for any additional software.

4.5oz lightweight, pocketable design

Approximately 0.75" thick and 2.25" wide, the bloggie is ultra-compact and easy to carry with you in your bag or pocket.

4x Digital Zoom:

The bloggie camera boasts 4x Digital zoom that lets you move in close and capture the action in crisp detail.

Video Resolution:

With the bloggie camera you can enjoy the flexibility of choosing to record and playback in either High Definition (1920x1080/30p, 1280x720/60p & 30p) or Standard Definition (640x480/30p) format.

Tripod mount compatible:

The bloggie camera can also be mounted a tripods (sold separately) for added stability when capturing video or still images.

Build-in USB arm for upload/charge⁵

A built-in USB arm lets you connect your camera directly to your compatible PC/Mac to upload video and/or charge your battery without having to hunt for cables⁵.

Convenient, 270 degree Rotating Lens System

The bloggie camera features a unique lens that swivels up to 270 degrees and, when rotated, instantly powers on the camera so you can start recording video or taking still shots immediately.

Individual "Movie" and "Still" buttons and dual capture:

Enjoy the convenience of individual "Movie" and "Still" buttons that allow you to seamlessly switch from video recording to still photo capture with the simple press of a button.

Media Card Slot

For convenient storage and sharing of your images and videos, the camera accepts Memory Stick Duo / Memory Stick PRO Duo / Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media.

USB 2.0:

USB 2.0 interface provides an easy way to connect your camera to a compatible PC or Mac for fast transfer of video and still images for editing. (USB cable included)

2.4" LCD³ (230k pixels) with full-screen playback

The bloggie cameras horizontal playback feature lets you record video while holding the camcorder in its natural, upright position, and when you want to play back your movies, simply rotate the camera into a landscape (horizontal) position to take full advantage of the 2.4 LCD³ display.

Kit includes: bloggie camera, 4GB memory card, and 360 lens accessory

360 Video recording lets you capture the world around you. Just attach the included 360 Video Accessory to record a high-quality, panoramic video that encompasses a 360 field of view. Once youre done shooting, you can play back your 360 videos with the included Picture Motion Browser software⁶, as well as share them over e-mail or upload them to popular video sharing sites.

SteadyShot image stabilization

SteadyShot image stabilization helps reduce blur caused by camera shake.

Face Detection

Face Detection technology recognizes faces and optimizes camera settings for both video and still images, so faces are captured more clearly and skin tones look more natural.

5MP CMOS image sensor:

The integrated 5MP CMOS sensor enables the bloggie camera lets you to take sharp 5MP still images in addition to HD MP4 video.

1920x1080 HD recording w/5MP still images:

The bloggie camera lets you record your favorite moments in High Definition MP4 (H.264) format and features a 5MP CMOS sensor that lets you take crisp 5MP still images. MP4 is a popular multimedia format that compresses the size of your audio and video, making your media files small enough to easily transfer to your compatible PC or Mac. MP4 is also highly compatible with the Web, so you can effortlessly upload your media to popular photo or video-sharing Web sites like Photobucket or YouTube. (Compatible PC with internet capability required).

Built-in PMB Portable software for easy upload to web¹

With the pre-installed Picture Motion Browser (PMB) Portable software, the bloggie camera makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites¹, without the need for any additional software.

4.5oz lightweight, pocketable design

Approximately 0.75" thick and 2.25" wide, the bloggie is ultra-compact and easy to carry with you in your bag or pocket.

4x Digital Zoom:

The bloggie camera boasts 4x Digital zoom that lets you move in close and capture the action in crisp detail.

Video Resolution:

With the bloggie camera you can enjoy the flexibility of choosing to record and playback in either High Definition (1920x1080/30p, 1280x720/60p & 30p) or Standard Definition (640x480/30p) format.

Tripod mount compatible:

The bloggie camera can also be mounted a tripods (sold separately) for added stability when capturing video or still images.

Build-in USB arm for upload/charge⁵

A built-in USB arm lets you connect your camera directly to your compatible PC/Mac to upload video and/or charge your battery without having to hunt for cables⁵.

Convenient, 270 degree Rotating Lens System

The bloggie camera features a unique lens that swivels up to 270 degrees and, when rotated, instantly powers on the camera so you can start recording video or taking still shots immediately.

Individual "Movie" and "Still" buttons and dual capture:

Enjoy the convenience of individual "Movie" and "Still" buttons that allow you to seamlessly switch from video recording to still photo capture with the simple press of a button.

Media Card Slot

For convenient storage and sharing of your images and videos, the camera accepts Memory Stick Duo / Memory Stick PRO Duo / Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media.

USB 2.0:

USB 2.0 interface provides an easy way to connect your camera to a compatible PC or Mac for fast transfer of video and still images for editing. (USB cable included)

2.4" LCD³ (230k pixels) with full-screen playback

The bloggie cameras horizontal playback feature lets you record video while holding the camcorder in its natural, upright position, and when you want to play back your movies, simply rotate the camera into a landscape (horizontal) position to take full advantage of the 2.4 LCD³ display.

Kit includes: bloggie camera, 4GB memory card, and 360 lens accessory

360 Video recording lets you capture the world around you. Just attach the included 360 Video Accessory to record a high-quality, panoramic video that encompasses a 360 field of view. Once youre done shooting, you can play back your 360 videos with the included Picture Motion Browser software⁶, as well as share them over e-mail or upload them to popular video sharing sites.

SteadyShot image stabilization

SteadyShot image stabilization helps reduce blur caused by camera shake.

Face Detection

Face Detection technology recognizes faces and optimizes camera settings for both video and still images, so faces are captured more clearly and skin tones look more natural.

5MP CMOS image sensor:

The integrated 5MP CMOS sensor enables the bloggie camera lets you to take sharp 5MP still images in addition to HD MP4 video.

1920x1080 HD recording w/5MP still images:

The bloggie camera lets you record your favorite moments in High Definition MP4 (H.264) format and features a 5MP CMOS sensor that lets you take crisp 5MP still images. MP4 is a popular multimedia format that compresses the size of your audio and video, making your media files small enough to easily transfer to your compatible PC or Mac. MP4 is also highly compatible with the Web, so you can effortlessly upload your media to popular photo or video-sharing Web sites like Photobucket or YouTube. (Compatible PC with internet capability required).

Built-in PMB Portable software for easy upload to web¹

With the pre-installed Picture Motion Browser (PMB) Portable software, the bloggie camera makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites¹, without the need for any additional software.

4.5oz lightweight, pocketable design

Approximately 0.75" thick and 2.25" wide, the bloggie is ultra-compact and easy to carry with you in your bag or pocket.

4x Digital Zoom:

The bloggie camera boasts 4x Digital zoom that lets you move in close and capture the action in crisp detail.

Video Resolution:

With the bloggie camera you can enjoy the flexibility of choosing to record and playback in either High Definition (1920x1080/30p, 1280x720/60p & 30p) or Standard Definition (640x480/30p) format.

Tripod mount compatible:

The bloggie camera can also be mounted a tripods (sold separately) for added stability when capturing video or still images.

Build-in USB arm for upload/charge⁵

A built-in USB arm lets you connect your camera directly to your compatible PC/Mac to upload video and/or charge your battery without having to hunt for cables⁵.

Convenient, 270 degree Rotating Lens System

The bloggie camera features a unique lens that swivels up to 270 degrees and, when rotated, instantly powers on the camera so you can start recording video or taking still shots immediately.

Individual "Movie" and "Still" buttons and dual capture:

Enjoy the convenience of individual "Movie" and "Still" buttons that allow you to seamlessly switch from video recording to still photo capture with the simple press of a button.

Media Card Slot

For convenient storage and sharing of your images and videos, the camera accepts Memory Stick Duo / Memory Stick PRO Duo / Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media.

USB 2.0:

USB 2.0 interface provides an easy way to connect your camera to a compatible PC or Mac for fast transfer of video and still images for editing. (USB cable included)

2.4" LCD³ (230k pixels) with full-screen playback

The bloggie cameras horizontal playback feature lets you record video while holding the camcorder in its natural, upright position, and when you want to play back your movies, simply rotate the camera into a landscape (horizontal) position to take full advantage of the 2.4 LCD³ display.

Kit includes: bloggie camera, 4GB memory card, and 360 lens accessory

360 Video recording lets you capture the world around you. Just attach the included 360 Video Accessory to record a high-quality, panoramic video that encompasses a 360 field of view. Once youre done shooting, you can play back your 360 videos with the included Picture Motion Browser software⁶, as well as share them over e-mail or upload them to popular video sharing sites.

SteadyShot image stabilization

SteadyShot image stabilization helps reduce blur caused by camera shake.

Face Detection

Face Detection technology recognizes faces and optimizes camera settings for both video and still images, so faces are captured more clearly and skin tones look more natural.

5MP CMOS image sensor:

The integrated 5MP CMOS sensor enables the bloggie camera lets you to take sharp 5MP still images in addition to HD MP4 video.

1920x1080 high definition video recording:

1920 x 1080 high definition resolution lets you record your memories in exceptional Sony Full High Definition quality². Capable of 1080/60p playback via HDMI and compatible HDTV⁴ providing stunning clarity and incredibly detailed playback of your memories.

1/4" back-illuminated "Exmor R" CMOS sensor

A 1/4 "Exmor R" CMOS image sensor delivers bright, vivid, spectacularly detailed video footage, as well as 3 megapixel still images.

2x faster Quick AF

With the new and improved autofocus (AF) system, Quick AF, the focusing speed is twice as fast compared to previous models. Whether in bright daylight or in dimly lit environment, Quick AF ensures fast, accurate, and consistent focus lock, enabling users to shoot in a wide range of scenes without missing any important moment. Especially when shooting night scenes where conventional AF might struggle to focus, thanks to the much improved AF algorithm in Quick AF, users can now capture crisp images, fast.

Smile Shutter technology for still and dual capture:

Smile Shutter technology lets the camcorder automatically take still photos when your subject smiles, even while shooting high definition video. You can also set the sensitivity and choose child, adult, or auto priority.

2.7 Clear Photo LCD (230 K) display³

The 2.7 Clear Photo LCD (230 K) display³ provides excellent viewing clarity with improved resolution (211K pixels). The display rotates up to 270 degrees for multiple viewing angles, as well as provides sharp, detailed images for monitoring or playback. The convenient touch panel allows easy access to menus and additional functionality such as spot focus and spot metering.

25X Optical / 300X Digital Zoom:

25X optical zoom helps to bring the action close up from far away. In addition, Digital Zoom Interpolation means that digital zooming (up to 300X) is clearer, with less distortion than previous types of digital zoom.

Personalized Menu System

New user friendly interface uses touch screen technology to allow users to scroll through menus quickly and easily and even create a personalized My Menu to bring together the functions they use most. Users can spend more time recording memories and less time in menus.

Smooth Slow Record:

The Smooth Slow Record mode increases the record rate from 60 frames per second (fps) to 240 fps, allowing you to capture 3 seconds of fast motion and play the video back in 12 seconds. This is a great tool for analyzing a golf swing or a viewing a bird in flight. In addition, you record an audio track to narrate the video footage.

Dynamic Range Optimizer:

The D-Range (Dynamic Range) Optimizer function adjusts the exposure and contrast of an image to counter the effects of high-contrast shooting condition, allowing for a great shot. The D-Range Optimizer suppresses blackout in dark areas such as shadows and whiteout in bright areas such as skies. As a result, the captured image appears as natural as the original scene.

Record and zoom controls on LCD frame:

The HDR-XR150V features an additional set of record and zoom buttons on the frame of the LCD screen, give you more control and flexibility when holding the camcorder, especially in overhead or low angle shots.

Media Card Slot

For convenient storage and sharing of your images and videos, the camera accepts Memory Stick Duo / Memory Stick PRO Duo / Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media.

120GB¹ hard disk drive:

A built-in 120GB¹ hard disk drive can record and store up to 50 hours of high definition video footage (HD LP mode), or up to 30 hours of standard definition footage (SD HQ mode). In addition, HDD Smart Protection gives you peace of mind by helping to prevent any recorded video and images from being lost if the camcorder is accidentally dropped.

1080/60p playback via HDMI and compatible HDTV⁴

1080/60p playback via HDMI and compatible HDTV⁴ providing stunning clarity and incredibly detailed playback of your memories.

Face Detection w/ Face Priority

With Face Priority, your camcorder optimizes focus, color, exposure, and Smile Shutter technology for the face you prioritize. Just touch the preferred face on the LCD display and the camcorder will assign it priority, even if it leaves and returns to the frame

Highlight Playback with Highlight Scenario playback

FPO - Why spend hours editing your movies when you can let your camcorder do it for you? Highlight Playback uses several criteria - including Face Index, Smile Shutter technology, Dual Capture and time range - to identify and compile key scenes into a short, entertaining movie complete with music and transitions.

SteadyShot image stabilization with Active Mode:

SteadyShot image stabilization with Active Mode represents the next step forward in Sony image stabilization technology. Active Mode improves on existing SteadyShot image stabilization by allowing the camera lens to shift over a greater range of motion. This allows the HDR-XR150 to compensate for greater degrees of camera shake and deliver a stunning level of image smoothness.

Power On by opening LCD display:

Power on your camcorder by simply opening the LCD display.

Film Roll Index:

Like chapters in a book, Film Roll Index helps you easily find desired scenes in video footage. When using this feature, the camcorder previews the beginning of scenes and can create scene indexes set at specified display intervals (3, 6, or 12 seconds and 1 or 5 minutes).

BIONZ Image Processor:

The BIONZ Image Processor works in conjunction with the "Exmor R" CMOS sensor for pristine imaging. The BIONZ image processor also provides Data Noise Reduction, Faster Image processing, and Data compression to preserve videos and images. In addition, the BIONZ image processor enables Face Detection technology and Sonys Dynamic Range Optimizer for both video and still image capture. The higher processing speed also allows Dual Recording to capture still images while recording video.

One Touch Disc Burn:

Easily burn a DVD copy of your footage using the supplied PMB (Picture Motion Browser) software⁹. Simply connect the camcorder to your compatible PC via a USB cable and press the One Touch Disc Burn Button (DVD media sold separately) ¹².

HDMI connection output:

The High-Definition Multimedia Interface (HDMI) is a compact audio/video connector interface for transmitting uncompressed digital streams. HDMI connects digital audio/video sources such as a compatible camcorder, Blu-ray Disc player, a personal computer, a video game console, or an AV receiver to a compatible digital audio device and/or video monitor such as a digital television (DTV).

3 megapixel still image capture:

3 megapixel still image capture lets you take high resolution digital photos.

Back-illuminated "Exmor R" CMOS sensor

Experience stunning low-light sensitivity with improved image clarity and drastically reduced grain with the newly developed, back-illuminated "Exmor R" sensor. Designed for compact cameras and camcorders, the "Exmor R" sensor relocates the photo diodes above the support circuitry, maximizing the light gathering area per pixel so you can shoot with better results in lower lighting conditions.

Professional-quality Carl Zeiss Vario-Tessar lens:

The professional-quality Carl Zeiss Vario-Tessar lens designed specifically for compact camcorders. Precision ground optics help maintain the sharpness and contrast of larger lenses, and SteadyShot image stabilization helps reduce blur caused by camera shake.

Direct Copy to external HDD w/o PC¹³

Store your memories in a whole new way with the ability to copy videos from your camcorder directly to an external hard disk drive¹³ (sold separately), all without a computer. Your camcorder can also access videos stored on the external hard drive for playback on your HDTV, allowing you to utilize the camcorders handy playback features.

Intelligent Auto (9 iAUTO modes)

IIntelligent Auto mode goes a step beyond traditional auto modes by analyzing your shot and then automatically selecting the appropriate settings from nine distinct scene modes (60 different combinations possible): Portrait Mode, Smile Shutter, Backlight Control, Scenery, Night Scenery Mode, High Sensitivity Mode, Macro Mode, Baby Mode, Tripod, and Low Light Mode.

Includes Sony PMB (Picture Motion Browser) software:

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD, AVCHD, and Blu-ray Disc media (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites (compatible PC and internet connection required)⁹.

Face Index function:

Face Index makes it easier than ever to find and play back the right video scene. Using Face Detection technology, Face Index indexes your video footage according to the faces detected in each scene. When its time to play back video, simply search for what you want by selecting from among the detected faces displayed in the index.

x.v. Color technology for superior color:

x.v. Color technology enables the HDR-XR200V to capture nearly twice (1.8x) as many viewable colors as the standard RGB color range, resulting in more natural, life-like images. You can even experience this expanded color range on the big screen when you connect your camcorder to x.v. Color capable displays, including a wide range of Sony BRAVIA HDTVs.

Hybrid Recording to HDD or Memory Stick Duo media:

Hybrid recording technology delivers a new level of flexibility of capturing and transferring your video footage and digital photos from the camcorder to compatible viewing devices. Record to 120GB¹ hard disk drive or choose instead to record to removable Memory Stick PRO Duo media (sold separately). You can even select from various dubbing functions to easily copy video or still images from the HDD to the Memory Stick media -- without using a PC.

BRAVIA Sync technology:

BRAVIA Sync technology⁵ offers greater ease of use in controlling compatible Sony products connected via an HDMI (CEC) connection. HDMI connectivity provides a simple; high-quality video and audio connection, with the ability to transmit HD video and up to 5.1 channel audio directly from the camcorder to compatible HDTVs via a single HDMI cable, sold separately. With BRAVIA Sync (CEC) technology, the HDMI connection also delivers the ability to control both the camcorder and HDTV using a single BRAVIA TV remote⁵ and displays the camcorders playback menu on screen for easier navigation.

USB 2.0 interface:

A USB 2.0 interface provides an easy way to connect your camcorder to a compatible PC for fast transfer of video and still images for editing.

1920 x 1080 high definition video recording:

1920 x 1080 high definition resolution lets you record your memories in exceptional Sony Full High Definition quality². Capable of 1080/60p playback via HDMI and compatible HDTV⁴ providing stunning clarity and incredibly detailed playback of your memories.

1/2.88 Exmor R CMOS Sensor

1/2.88 "Exmor R" CMOS image sensor with ClearVid array: delivers bright, vivid, spectacularly detailed video footage, as well as 12 megapixel still images. With 6 megapixel (effective) video resolution, the image sensor actually captures video at four times the density of high definition resolution resulting in a sharper and more detailed 1920 x 1080 HD picture. In addition, "Exmor R" technology captures images with high resolution and high sensitivity, while the advanced Sony BIONZ image processor improves camera response time and screens out noise to help ensure that the signal from each pixel is as pure as possible.

Wide Angle G-Lens (26.3mm) :

Experience the pinnacle of Sony lens technology with the professional-quality G Lens. Engineered for superior optical performance, Sony G lenses deliver brilliant, accurate color reproduction and sharp, amazingly detailed images. In addition, a short, 26.3mm focal length offers a broader perspective for enhanced wide angle shooting in photo mode and 29.8mm in video mode. The six bladed iris allows for superb shallow depth of field photography.

3.5 Wide³ Xtra Fine TruBlack LCD (921K) plus viewfinder

TruBlack technology brings remarkably higher contrast and brightness to the camcorders 3.5 Wide3 Xtra Fine TruBlack LCD display, delivering more natural, realistic colors and easier viewing in bright conditions by reducing glare. An adjustable .27 ³ Color Viewfinder (201k) allows you to capture video and frame your shots with the LCD closed.

Assignable Dial (Iris/Shutter/Exposure/WB/Focus)

Get the most out of your camcorder with enhanced manual controls. The assignable dial allows for control of focus, exposure, white balance, iris, and shutter speed. Adjusting the iris lets you control depth of field, while shutter speed allows for control motion blur. There are a total of 6 settings are available:Focus, Exposure, AE Shift, WB Shift, Iris control, and Shutter speed control.

Intelligent Auto (iAUTO)

Intelligent Auto mode goes a step beyond traditional auto modes by analyzing your shot and then automatically selecting the appropriate settings from ten distinct scene modes (90 different combinations possible): Portrait Mode, Smile Shutter, Backlight Control, Scenery, Night Scenery Mode, High Sensitivity Mode, Macro Mode, Baby Mode, Walk Detection, Tripod, and Low Light Mode.

Direct Copy to External Hard Disk Drive¹³

Store your memories in a whole new way with the ability to copy videos from your camcorder directly to an external hard disk drive¹³ (sold separately), all without a computer. Your camcorder can also access videos stored on the external hard drive for playback on your HDTV, allowing you to utilize the camcorders handy playback features.

Power On by opening LCD display:

Power on your camcorder by simply opening the LCD display.

Hybrid Recording to Flash memory or Memory Stick Duo media:

Hybrid recording technology delivers a new level of flexibility of capturing and transferring your video footage and digital photos from the camcorder to compatible viewing devices. Record to 64GB¹ of internal flash memory or choose instead to record to removable Memory Stick PRO Duo media (sold separately). You can even select from various dubbing functions to easily copy video or still images from the HDD to the Memory Stick media -- without using a PC.

Smooth Slow Record:

The Smooth Slow Record mode increases the record rate from 60 frames per second (fps) to 240 fps, allowing you to capture 3 seconds of fast motion and play the video back in 12 seconds. This is a great tool for analyzing a golf swing or a viewing a bird in flight. In addition, you record an audio track to narrate the video footage.

Record and zoom controls on LCD:

The HDR-CX550V features an additional set of record and zoom buttons on the LCD screen, give you more control and flexibility when holding the camcorder, especially in overhead or low angle shots.

Active Interface Shoe:

The Active Interface Shoe lets you mount Intelligent Accessories, such as external lights and microphones, which can help extend the capabilities of your camcorder.

HDMI connection:

The High-Definition Multimedia Interface (HDMI) is a compact audio/video connector interface for transmitting uncompressed digital streams. HDMI connects digital audio/video sources such as a compatible camcorder, Blu-ray Disc player, a personal computer, a video game console, or an AV receiver to a compatible digital audio device and/or video monitor such as a digital television (DTV).

64GB¹ Flash memory

The built-in 64GB¹ embedded Flash memory can record and store up to 26 hours of high definition video footage (HD LP mode), or up to 48 hours of standard definition footage (SD LP mode).

Optical SteadyShot w/ Active Mode (Wide to Tele)

Optical SteadyShot image stabilization with Active Mode compensates for greater degrees of camera shake to deliver stunningly smooth video from wide angle to full telephoto shooting. In addition, innovative 3-Way Shake-Canceling adds electronic roll stability for even smoother video capture.

1080/60p playback via HDMI and compatible HDTV⁴

1080/60p playback via HDMI and compatible HDTV⁴ providing stunning clarity and incredibly detailed playback of your memories.

Up to 24Mbps AVCHD² video

The HDR-CX550V can capture video at up to 24Mbps for amazing clarity and detail, ideal for recording on to Blu-ray media since the AVCHD² codec is highly compatible with the Blu-ray format.

Dedicated Mic and Headphone inputs:

The HDR-CX550V features dedicated mic and headphone inputs (external microphones and headphones sold separately).

Golf Shot

Building on the slow-motion capture capabilities of Smooth Slow Record, Golf Shot captures a few seconds of motion as a sequence of up to 22 still images, which can be viewed/printed individually or as a composite sequence shot image, perfect for analyzing the nuances of a golf swing, tennis serve, and other fast action.

Smile Shutter technology for still and dual capture:

Smile Shutter technology lets the camcorder automatically take still photos when your subject smiles, even while shooting high definition video. You can also set the sensitivity and choose child, adult, or auto priority.

Highlight Playback:

Why spend hours editing your movies when you can let your camcorder do it for you? Highlight Playback uses several criteria - including Face Index, Smile Shutter technology, Dual Capture and time range - to identify and compile key scenes into a short, entertaining movie complete with music and transitions.

Includes Sony PMB (Picture Motion Browser) software:

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD, AVCHD, and Blu-ray Disc media (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites (compatible PC and internet connection required) ⁹.

BIONZ Image Processor:

The BIONZ Image Processor works in conjunction with the "Exmor R" CMOS image sensor with ClearVid array technology for pristine imaging. The BIONZ image processor provides Data Noise Reduction, Faster Image processing, and Data compression to preserve videos and images. In addition, the BIONZ image processor enables Face Detection technology and Sonys Dynamic Range Optimizer for both video and still image capture. The higher processing speed also allows Dual Recording to capture still images while recording video.

Dynamic Range Optimizer:

The D-Range (Dynamic Range) Optimizer function adjusts the exposure and contrast of an image to counter the effects of high-contrast shooting condition, allowing for a great shot every time. The D-Range Optimizer suppresses blackout in dark areas such as shadows and whiteout in bright areas such as skies. As a result, the captured image appears as natural as the original scene.

Auto Lens Cover:

An Auto Lens Cover protects the lens when the camcorder is powered off.

USB 2.0 interface:

A USB 2.0 interface provides an easy way to connect your camcorder to a compatible PC for fast transfer of video and still images for editing.

12 megapixel still image capture w/ Dual Record:

12 megapixel still image capture lets you take stunning, high resolution digital photos while the Dual record capability lets you capture 8.3 MP still images while shooting high definition video, so you can capture those special moments without having to switch recording modes.

Back-illuminated "Exmor R" CMOS sensor:

Experience stunning low-light sensitivity with improved image clarity and drastically reduced grain with the newly developed, back-illuminated "Exmor R" sensor. Designed for compact cameras and camcorders, the "Exmor R" sensor relocates the photo diodes above the support circuitry, maximizing the light-gathering area per pixel so you can shoot with better results in lower lighting conditions.

2x faster Quick AF

With the new and improved autofocus (AF) system, Quick AF, the focusing speed is twice as fast compared to previous models. Whether in bright daylight or in dimly lit environment, Quick AF ensures fast, accurate, and consistent focus lock, enabling users to shoot in a wide range of scenes without missing any important moment. Especially when shooting night scenes where conventional AF might struggle to focus, thanks to the much improved AF algorithm in Quick AF, users can now capture crisp images, fast.

Geotagging⁷ with built-in GPS receiver & NAVTEQ maps:

A built-in GPS receiver⁷ makes the HDR-CX550V an ideal choice for travelers. The receiver gives you the ability to view your current location on the LCD map display, as well as "tag" your shooting locations. Tagged videos and still images can be reviewed and played back using the Map Index function on the camcorder or once downloaded to your PC using the supplied PMB (Picture Motion Browser) software⁹. Additionally, the receiver automatically adjusts your camcorder's clock to the proper time zone.

Dolby Digital 5.1ch recording with Built-in Zoom Mic:

Dolby Digital 5.1 channel recording captures active sounds coming from all directions, so you can experience your home movies the way you experienced them while recording. The Built-In Zoom Mic focuses audio recording on your subjects in sync with the cameras zoom lens.

Face Detection Technology w/ Face Priority

With Face Priority, your camcorder optimizes focus, color, exposure, and Smile Shutter technology for the face you prioritize. Just touch the preferred face on the LCD display and the camcorder will assign it priority, even if it leaves and returns to the frame.

10X Optical / 120X Digital Zoom

10X optical zoom helps to bring the action close up from far away. In addition, Digital Zoom Interpolation means that digital zooming (up to 120x) is clearer, with less distortion than previous types of digital zoom.

Easy Playback Options

Four, easy to use Playback indexing formats allow users to easily find and playback scenes at any time Film Roll Index - scene indexes at specified display intervals, Face Index uses Face Detection technology to organize your video footage based on the faces detected in each scene, Map Index uses the GPS to easily find a desired scene based on location, and Date Indexing organizes scenes based on the time and date they were recorded.

Dual Record with 8.3MP still image capture:

Dual record capability lets you capture 8.3MP still images while shooting high definition video, so you can capture those special moments without having to switch recording modes.

x.v. Color technology for superior color:

x.v. Color technology enables the HDR-CX550V to capture nearly twice (1.8x) as many viewable colors as the standard RGB color range, resulting in more natural, life-like images. You can even experience this expanded color range on the big screen when you connect your camcorder to x.v. Color capable displays, including a wide range of Sony BRAVIA HDTVs.

BRAVIA Sync technology:

BRAVIA Sync technology⁵ offers greater ease of use in controlling compatible Sony products connected via an HDMI (CEC) connection⁵. HDMI connectivity provides a simple; high-quality video and audio connection, with the ability to transmit HD video and up to 5.1 channel audio directly from the camcorder to compatible HDTVs via a single HDMI cable, sold separately. With BRAVIA Sync (CEC) technology, the HDMI connection also delivers the ability to control both the camcorder and HDTV using a single BRAVIA TV remote⁵ and displays the camcorders playback menu on screen for easier navigation.

Built-in Intelligent Flash:

For added clarity and detail when taking pictures in low-light situations, the built-in flash improves pictures and reduces shadows.

Media card slot

For convenient storage and sharing of your images and videos, the camera accepts Memory Stick Duo / Memory Stick PRO Duo / Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media.

1920x1080 high definition video recording:

1920 x1080 high definition resolution lets you record your memories in exceptional Sony Full High Definition quality².

Back-illuminated "Exmor R" CMOS sensor

Experience stunning low-light sensitivity with improved image clarity and drastically reduced grain with the back-illuminated "Exmor R" sensor. Designed for compact cameras and camcorders, the "Exmor R" sensor relocates the photo diodes above the support circuitry, maximizing the light gathering area per pixel so you can shoot with better results in lower lighting conditions. Approx. 2x increase in sensitivity compared to Sony's existing front-illuminated CMOS sensors at F2.0.

Professional-quality Carl Zeiss Vario Tessar Lens:

Carl Zeiss Vario Tessar lenses use highly advanced optics to deliver vivid image brilliance, true-to-life color saturation, and perfect renditions of subtle tones.

Direct Copy to external HDD w/o PC¹³

Store your memories in a whole new way with the ability to copy videos from your camcorder directly to an external hard disk drive¹³ (sold separately), all without a computer. Your camcorder can also access videos stored on the external hard drive for playback on your HDTV, allowing you to utilize the camcorders handy playback features.

Intelligent Auto (9 iAUTO modes)

Intelligent Auto mode goes a step beyond traditional auto modes by analyzing your shot and then automatically selecting the appropriate settings from nine distinct scene modes (60 different combinations possible): : Portrait Mode, Smile Shutter, Backlight Control, Scenery, Night Scenery Mode, High Sensitivity Mode, Macro Mode, Baby Mode, Tripod, and Low Light Mode.

Power On by opening LCD display:

Power on your camcorder by simply opening the LCD display.

Dual Record with still image capture:

Dual record capability lets you capture 3MP still images while shooting high definition video, so you can capture those special moments without having to switch recording modes.

Includes Sony PMB (Picture Motion Browser) software:

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD, AVCHD, and Blu-ray Disc media (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites (compatible PC and internet connection required)⁹.

BIONZ Image Processor:

e BIONZ Image Processor works in conjunction with the Exmor CMOS sensor with ClearVid array for pristine imaging. The BIONZ image processor provides Data Noise Reduction, Faster Image processing, and Data compression to preserve videos and images. In addition, the BIONZ image processor enables Face Detection technology and Sonys Dynamic Range Optimizer for both video and still image capture. The higher processing speed also allows Dual Recording to capture still images while recording video.

Record and zoom controls on LCD:

The HDR-CX110 features an additional set of record and zoom buttons on the LCD screen, giving you more control and flexibility when holding the camcorder, especially in overhead or low angle shots.

Media Card Slot

For convenient storage and sharing of your images and videos, the camera accepts Memory Stick Duo / Memory Stick PRO Duo / Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media.

1/4" back-illuminated "Exmor R" CMOS sensor

A 1/4 "Exmor R" CMOS image sensor delivers bright, vivid, spectacularly detailed video footage, as well as 3 megapixel still images. In addition, "Exmor R" technology captures images with high resolution and high sensitivity, while the advanced Sony BIONZ image processor improves camera response time and screens out noise to help ensure that the signal from each pixel is as pure as possible.

1080/60p playback via HDMI and compatible HDTV⁴

1080/60p playback via HDMI and compatible HDTV⁴ providing stunning clarity and incredibly detailed playback of your memories.

Smile Shutter technology for still and dual capture:

Smile Shutter technology lets the camcorder automatically take still photos when your subject smiles, even while shooting high definition video. You can also set the sensitivity and choose child, adult, or auto priority.

2.7 Clear Photo LCD (230 K) display³:

The 2.7 Clear Photo LCD (230 K) display³ provides excellent viewing clarity with improved resolution (230K pixels). The display rotates up to 270 degrees for multiple viewing angles, as well as provides sharp, detailed images for monitoring or playback. The convenient touch panel allows easy access to menus and additional functionality such as spot focus and spot metering.

25X Optical / 300X Digital Zoom:

25X optical zoom helps to bring the action close up from far away. In addition, Digital Zoom Interpolation means that digital zooming (up to 300X) is clearer, with less distortion than previous types of digital zoom.

Dolby Digital stereo recording with Built-in Zoom Mic:

The built-in zoom microphone focuses audio recording on your subjects with the camera's zoom lens, helping memories ring true with clear dialogue and crisp, discrete sounds.

Film Roll Index:

Like chapters in a book, Film Roll Index helps you easily find desired scenes in video footage. When using this feature, the camcorder previews the beginning of scenes and can create scene indexes set at specified display intervals (3, 6, or 12 seconds and 1 or 5 minutes).

x.v. Color technology for superior color:

x.v. Color technology enables the HDR-CX110 to capture nearly twice (1.8x) as many viewable colors as the standard RGB color range, resulting in more natural, life-like images. You can even experience this expanded color range on the big screen when you connect your camcorder to x.v. Color capable displays, including a wide range of Sony BRAVIA HDTVs.

One Touch Disc Burn:

Easily burn a DVD copy of your footage using the supplied PMB (Picture Motion Browser) software⁹. Simply connect the camcorder to your compatible PC via a USB cable and press the One Touch Disc Burn Button (DVD media sold separately) ¹².

HDMI connection output:

The High-Definition Multimedia Interface (HDMI) is a compact audio/video connector interface for transmitting uncompressed digital streams. HDMI connects digital audio/video sources such as a compatible camcorder, Blu-ray Disc player, a personal computer, a video game console, or an AV receiver to a compatible digital audio device and/or video monitor such as a digital television (DTV).

3 megapixel still image capture:

3 megapixel still image capture lets you take high resolution digital photos.

2x faster Quick AF

With the new and improved autofocus (AF) system, Quick AF, the focusing speed is twice as fast compared to previous models. Whether in bright daylight or in dimly lit environment, Quick AF ensures fast, accurate, and consistent focus lock, enabling users to shoot in a wide range of scenes without missing any important moment. Especially when shooting night scenes where conventional AF might struggle to focus, thanks to the much improved AF algorithm in Quick AF, users can now capture crisp images, fast.

Face Detection Technology with Face Priority:

With Face Priority, your camcorder optimizes focus, color, exposure, and Smile Shutter technology for the face you prioritize. Just touch the preferred face on the LCD display and the camcorder will assign it priority, even if it leaves and returns to the frame.

Highlight Playback with Highlight Scenario playback

With Highlight Playback, your camcorder automatically creates short movies by identifying and compiling key scenes into a short, entertaining movie complete with music and transitions. In addition, the Highlight Scenario feature lets you save up to eight of these movies for later playback.

SteadyShot image stabilization with Active Mode:

SteadyShot image stabilization with Active Mode represents the next step forward in Sony image stabilization technology. Active Mode improves on existing SteadyShot image stabilization by allowing the camera to compensate for greater degrees of camera shake and deliver a stunning level of image smoothness.

Personalized "My Menu" System

New user friendly interface uses touch screen technology to allow users to scroll through menus quickly and easily and even create a personalized My Menu to bring together the functions they use most. Users can spend more time recording memories and less time in menus.

Face Index function:

Face Index makes it easier than ever to find and play back the right video scene. Using Face Detection technology, Face Index indexes your video footage according to the faces detected in each scene. When its time to play back video, simply search for what you want by selecting from among the detected faces displayed in the index.

Smooth Slow Record:

The Smooth Slow Record mode increases the record rate from 60 frames per second (fps) to 240 fps, allowing you to capture 3 seconds of fast motion and play the video back in 12 seconds. This is a great tool for analyzing a golf swing or a viewing a bird in flight. In addition, you record an audio track to narrate the video footage.

Dynamic Range Optimizer:

The D-Range (Dynamic Range) Optimizer function adjusts the exposure and contrast of an image to counter the effects of high-contrast shooting condition, allowing for a great shot. The D-Range Optimizer suppresses blackout in dark areas such as shadows and whiteout in bright areas such as skies. As a result, the captured image appears as natural as the original scene.

BRAVIA Sync technology:

BRAVIA Sync technology⁵ offers greater ease of use in controlling compatible Sony products connected via an HDMI (CEC) connection. HDMI connectivity provides a simple; high-quality video and audio connection, with the ability to transmit HD video and up to 5.1 channel audio directly from the camcorder to compatible HDTVs via a single HDMI cable, sold separately. With BRAVIA Sync (CEC) technology, the HDMI connection also delivers the ability to control both the camcorder and HDTV using a single BRAVIA TV remote⁵ and displays the camcorders playback menu on screen for easier navigation.

USB 2.0 interface:

A USB 2.0 interface provides an easy way to connect your camcorder to a compatible PC for fast transfer of video and still images for editing.

1920x1080 high definition video recording:

1920 x1080 high definition resolution lets you record your memories in exceptional Sony Full High Definition quality².

Back-illuminated "Exmor R" CMOS sensor

Experience stunning low-light sensitivity with improved image clarity and drastically reduced grain with the back-illuminated "Exmor R" sensor. Designed for compact cameras and camcorders, the "Exmor R" sensor relocates the photo diodes above the support circuitry, maximizing the light gathering area per pixel so you can shoot with better results in lower lighting conditions. Approx. 2x increase in sensitivity compared to Sony's existing front-illuminated CMOS sensors at F2.0.

Professional-quality Carl Zeiss Vario Tessar Lens:

Carl Zeiss Vario Tessar lenses use highly advanced optics to deliver vivid image brilliance, true-to-life color saturation, and perfect renditions of subtle tones.

Direct Copy to external HDD w/o PC¹³

Store your memories in a whole new way with the ability to copy videos from your camcorder directly to an external hard disk drive¹³ (sold separately), all without a computer. Your camcorder can also access videos stored on the external hard drive for playback on your HDTV, allowing you to utilize the camcorders handy playback features.

Intelligent Auto (9 iAUTO modes)

Intelligent Auto mode goes a step beyond traditional auto modes by analyzing your shot and then automatically selecting the appropriate settings from nine distinct scene modes (60 different combinations possible): : Portrait Mode, Smile Shutter, Backlight Control, Scenery, Night Scenery Mode, High Sensitivity Mode, Macro Mode, Baby Mode, Tripod, and Low Light Mode.

Power On by opening LCD display:

Power on your camcorder by simply opening the LCD display.

Dual Record with still image capture:

Dual record capability lets you capture 3MP still images while shooting high definition video, so you can capture those special moments without having to switch recording modes.

Includes Sony PMB (Picture Motion Browser) software:

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD, AVCHD, and Blu-ray Disc media (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites (compatible PC and internet connection required)⁹.

BIONZ Image Processor:

e BIONZ Image Processor works in conjunction with the Exmor CMOS sensor with ClearVid array for pristine imaging. The BIONZ image processor provides Data Noise Reduction, Faster Image processing, and Data compression to preserve videos and images. In addition, the BIONZ image processor enables Face Detection technology and Sonys Dynamic Range Optimizer for both video and still image capture. The higher processing speed also allows Dual Recording to capture still images while recording video.

Record and zoom controls on LCD:

The HDR-CX110 features an additional set of record and zoom buttons on the LCD screen, giving you more control and flexibility when holding the camcorder, especially in overhead or low angle shots.

Media Card Slot

For convenient storage and sharing of your images and videos, the camera accepts Memory Stick Duo / Memory Stick PRO Duo / Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media.

1/4" back-illuminated "Exmor R" CMOS sensor

A 1/4 "Exmor R" CMOS image sensor delivers bright, vivid, spectacularly detailed video footage, as well as 3 megapixel still images. In addition, "Exmor R" technology captures images with high resolution and high sensitivity, while the advanced Sony BIONZ image processor improves camera response time and screens out noise to help ensure that the signal from each pixel is as pure as possible.

1080/60p playback via HDMI and compatible HDTV⁴

1080/60p playback via HDMI and compatible HDTV⁴ providing stunning clarity and incredibly detailed playback of your memories.

Smile Shutter technology for still and dual capture:

Smile Shutter technology lets the camcorder automatically take still photos when your subject smiles, even while shooting high definition video. You can also set the sensitivity and choose child, adult, or auto priority.

2.7 Clear Photo LCD (230 K) display³:

The 2.7 Clear Photo LCD (230 K) display³ provides excellent viewing clarity with improved resolution (230K pixels). The display rotates up to 270 degrees for multiple viewing angles, as well as provides sharp, detailed images for monitoring or playback. The convenient touch panel allows easy access to menus and additional functionality such as spot focus and spot metering.

25X Optical / 300X Digital Zoom:

25X optical zoom helps to bring the action close up from far away. In addition, Digital Zoom Interpolation means that digital zooming (up to 300X) is clearer, with less distortion than previous types of digital zoom.

Dolby Digital stereo recording with Built-in Zoom Mic:

The built-in zoom microphone focuses audio recording on your subjects with the camera's zoom lens, helping memories ring true with clear dialogue and crisp, discrete sounds.

Film Roll Index:

Like chapters in a book, Film Roll Index helps you easily find desired scenes in video footage. When using this feature, the camcorder previews the beginning of scenes and can create scene indexes set at specified display intervals (3, 6, or 12 seconds and 1 or 5 minutes).

x.v. Color technology for superior color:

x.v. Color technology enables the HDR-CX110 to capture nearly twice (1.8x) as many viewable colors as the standard RGB color range, resulting in more natural, life-like images. You can even experience this expanded color range on the big screen when you connect your camcorder to x.v. Color capable displays, including a wide range of Sony BRAVIA HDTVs.

One Touch Disc Burn:

Easily burn a DVD copy of your footage using the supplied PMB (Picture Motion Browser) software⁹. Simply connect the camcorder to your compatible PC via a USB cable and press the One Touch Disc Burn Button (DVD media sold separately) ¹².

HDMI connection output:

The High-Definition Multimedia Interface (HDMI) is a compact audio/video connector interface for transmitting uncompressed digital streams. HDMI connects digital audio/video sources such as a compatible camcorder, Blu-ray Disc player, a personal computer, a video game console, or an AV receiver to a compatible digital audio device and/or video monitor such as a digital television (DTV).

3 megapixel still image capture:

3 megapixel still image capture lets you take high resolution digital photos.

2x faster Quick AF

With the new and improved autofocus (AF) system, Quick AF, the focusing speed is twice as fast compared to previous models. Whether in bright daylight or in dimly lit environment, Quick AF ensures fast, accurate, and consistent focus lock, enabling users to shoot in a wide range of scenes without missing any important moment. Especially when shooting night scenes where conventional AF might struggle to focus, thanks to the much improved AF algorithm in Quick AF, users can now capture crisp images, fast.

Face Detection Technology with Face Priority:

With Face Priority, your camcorder optimizes focus, color, exposure, and Smile Shutter technology for the face you prioritize. Just touch the preferred face on the LCD display and the camcorder will assign it priority, even if it leaves and returns to the frame.

Highlight Playback with Highlight Scenario playback

With Highlight Playback, your camcorder automatically creates short movies by identifying and compiling key scenes into a short, entertaining movie complete with music and transitions. In addition, the Highlight Scenario feature lets you save up to eight of these movies for later playback.

SteadyShot image stabilization with Active Mode:

SteadyShot image stabilization with Active Mode represents the next step forward in Sony image stabilization technology. Active Mode improves on existing SteadyShot image stabilization by allowing the camera to compensate for greater degrees of camera shake and deliver a stunning level of image smoothness.

Personalized "My Menu" System

New user friendly interface uses touch screen technology to allow users to scroll through menus quickly and easily and even create a personalized My Menu to bring together the functions they use most. Users can spend more time recording memories and less time in menus.

Face Index function:

Face Index makes it easier than ever to find and play back the right video scene. Using Face Detection technology, Face Index indexes your video footage according to the faces detected in each scene. When its time to play back video, simply search for what you want by selecting from among the detected faces displayed in the index.

Smooth Slow Record:

The Smooth Slow Record mode increases the record rate from 60 frames per second (fps) to 240 fps, allowing you to capture 3 seconds of fast motion and play the video back in 12 seconds. This is a great tool for analyzing a golf swing or a viewing a bird in flight. In addition, you record an audio track to narrate the video footage.

Dynamic Range Optimizer:

The D-Range (Dynamic Range) Optimizer function adjusts the exposure and contrast of an image to counter the effects of high-contrast shooting condition, allowing for a great shot. The D-Range Optimizer suppresses blackout in dark areas such as shadows and whiteout in bright areas such as skies. As a result, the captured image appears as natural as the original scene.

BRAVIA Sync technology:

BRAVIA Sync technology⁵ offers greater ease of use in controlling compatible Sony products connected via an HDMI (CEC) connection. HDMI connectivity provides a simple; high-quality video and audio connection, with the ability to transmit HD video and up to 5.1 channel audio directly from the camcorder to compatible HDTVs via a single HDMI cable, sold separately. With BRAVIA Sync (CEC) technology, the HDMI connection also delivers the ability to control both the camcorder and HDTV using a single BRAVIA TV remote⁵ and displays the camcorders playback menu on screen for easier navigation.

USB 2.0 interface:

A USB 2.0 interface provides an easy way to connect your camcorder to a compatible PC for fast transfer of video and still images for editing.

14.1 Megapixel Super HAD CCD Image Sensor

A powerful 14.1 megapixel 1/2.3 Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19) size, or crop your images and still come away with high resolution shots.

Self-Portrait Timer

Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.

Intelligent Auto (iAuto) mode

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, and faces, and adjusts settings resulting in clearer images, faces with more natural skin tone, and less blur. By incorporating advanced features such as Intelligent Scene Recognition, Face Detection technology, and Optical SteadyShot image stabilization, iAuto mode lets you take advantage of the latest Sony Cyber-shot technology without leaving auto mode. Whether youre shooting landscapes, capturing a beautiful flower, or taking pictures at an in-door birthday party or wedding shower, iAuto mode will optimize your cameras settings to help ensure you come away with a great shot.

Optical SteadyShot image stabilization

Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically compensates to help prevent blur without sacrificing image quality.

Motion Detection

Motion Detection, along with Face Motion Detection adjusts ISO sensitivity and increases the shutter speed when movement is detected, reducing blur in moving subjects and faces.

Scene modes

The DSC-W370 features 10 convenient scene modes: High Sensitivity / Twilight / Twilight Portrait / Portrait Snap / Landscape / Beach / Snow / Fireworks / Gourmet / Pet.

PHOTOMUSIC

PHOTOMUSIC combines images with music⁴ (4 tracks, 5 minutes per track) to produce fun and entertaining slide shows with standard visual effects (Simple, Nostalgic, Active, and Stylish). Select from pre-loaded tracks on the camera or transfer your own from your compatible computer (sold separately).

PhotoTV HD

Bring your photos to life and enjoy highly detailed, high definition images with PhotoTV HD-capable Sony BRAVIA HDTVs.⁶ PhotoTV HD fine tunes settings on your PhotoTV HD enabled BRAVIA HDTV, such as sharpness, gradation, and color to display images that look more like printed

Includes Sony PMB Portable software³

With the pre-installed Picture Motion Browser (PMB) Portable software³ the DSC-W370 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites⁵ without the need for any additional software or install.

3.0"¹ Clear Photo LCD display (230k pixels)

Generous 3.0¹ (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

HD MP4 Movie Mode⁹

In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, which is the format when working with a PC. Users will create high quality movies with full use of optical zoom in their Cyber-shot DSCs in files small enough to transfer to compatible PC or Mac . Once transferred to your computer you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket  and YouTube^TM. (Compatible computer with internet capability required)

Anti-blink Function

Its frustrating to think youve captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting or blinking. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.

Face Detection technology

Sonys Face Detection technology can automatically distinguish between children and adults. Face Detection technology detects up to eight individual faces and adjusts flash, focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Dynamic Range Optimizer Standard and Plus

Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.

Function Guide:

This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.

In-Camera Retouching Tools

Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions

Includes Sony PMB (Picture Motion Browser) Software ver. 5.0²

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites²

Sony Lens with 7x Optical Zoom

7x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos.

Sweep Panorama mode

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 243 degrees. Now capturing wide landscapes is as easy as press and sweep.

Intelligent Scene Recognition (iSCN) Mode

Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape, and Macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.

High Sensitivity Mode (ISO 3200)

High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode (ISO), you can select up to seven ISO settings (Auto, 80, 100, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.

Smile Shutter technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Easy Shooting Mode

With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Viewing modes

Find your photos using the simple folder or calendar viewing modes.

Media card slot

For convenient storage and sharing of your images, the DSC-W370 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media.¹³

14.1 Megapixel Super HAD CCD Image Sensor

A powerful 14.1 megapixel 1/2.3 Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19) size, or crop your images and still come away with high resolution shots.

Sweep Panorama mode

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 268 degrees. Now capturing wide landscapes is as easy as press and sweep.

BIONZ Image Processor

The BIONZ image processor delivers the high resolution and fast performance you expect from a Sony digital camera. Fast processing enables Sony's unique feature of Sweep Panorama to take and combine multiple images in less than a second to create wide panoramic images. Images have reduced grain and appear less washed out.

Optical SteadyShot image stabilization

Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically compensates to help prevent blur without sacrificing image quality.

Anti-blink Function

It's frustrating to think you've captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.

Dynamic Range Optimizer Standard and Plus

Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.

Function Guide

This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.

Lithium-ion battery

Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries (capacity of 240 images or 120 minutes for shooting still images).

Includes Sony PMB (Picture Motion Browser) Software ver. 5.0²

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites²

2.7¹ Clear Photo LCD display (230k pixels)

Generous 2.7¹ (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Self-Portrait Timer

Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.

Intelligent Scene Recognition (iSCN) Mode

Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape, and Macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.

Motion Detection

Motion Detection, along with Face Motion Detection adjusts ISO sensitivity and increases the shutter speed when movement is detected, reducing blur in moving subjects and faces.

Easy Shooting Mode:

With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Viewing modes

Find your photos using the simple folder or calendar viewing modes.

PHOTOMUSIC

PHOTOMUSIC combines images with music⁴ (4 tracks, 5 minutes per track) to produce fun and entertaining slide shows with standard visual effects (Simple, Nostalgic, Active, and Stylish). Select from pre-loaded tracks on the camera or transfer your own from your compatible computer (sold separately).

PhotoTV HD

Bring your photos to life and enjoy highly detailed, high definition images with PhotoTV HD-capable Sony BRAVIA HDTVs.⁷ PhotoTV HD fine tunes settings on your PhotoTV HD enabled BRAVIA HDTV, such as sharpness, gradation, and color to display images that look more like printed images.

Colors Available:

The Cyber-shot DSC-W350 camera is available in silver, black, pink and blue.

Carl Zeiss Vario-Tessar Lens with 4x Optical Zoom and 26mm equivalent wide angle

The professional-quality Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos. Thanks to 26mm equivalent of this lens you can also get great group shots in tight spots.

720p MP4 HD Movie Mode⁹

In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, which is the format when working with a PC. Users will create high quality movies with full use of optical zoom in their Cyber-shot DSCs in files small enough to transfer to compatible PC or Mac . Once transferred to your computer you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket  and YouTube^TM. (Compatible computer with internet capability required)

Intelligent Auto Mode:

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Take a picture from a kid on the playground, to landscape shots, to a beautiful flower or an indoor birthday party. All clear images without leaving auto mode.

Face Detection technology

Sonys Face Detection technology can automatically distinguish between children and adults. Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Intelligent AF

Thanks to Intelligent AF technology, capture fleeting moments like a childs adorable expression with the ultra-quick AF which locks focus in as little as 0.3-sec.

In-Camera Retouching Tools

Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions

Media Card Slot

For convenient storage and sharing of your images, the DSC-W350 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC media (sold separately).¹¹

Includes Sony PMB Portable software³

With the pre-installed Picture Motion Browser (PMB) Portable software³ the DSC-W350 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites⁵ without the need for any additional software or install.

14.1 Megapixel Super HAD CCD Image Sensor

A powerful 14.1 megapixel 1/2.3 Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19) size, or crop your images and still come away with high resolution shots.

Sweep Panorama mode

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 268 degrees. Now capturing wide landscapes is as easy as press and sweep.

BIONZ Image Processor

The BIONZ image processor delivers the high resolution and fast performance you expect from a Sony digital camera. Fast processing enables Sony's unique feature of Sweep Panorama to take and combine multiple images in less than a second to create wide panoramic images. Images have reduced grain and appear less washed out.

Optical SteadyShot image stabilization

Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically compensates to help prevent blur without sacrificing image quality.

Anti-blink Function

It's frustrating to think you've captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.

Dynamic Range Optimizer Standard and Plus

Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.

Function Guide

This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.

Lithium-ion battery

Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries (capacity of 240 images or 120 minutes for shooting still images).

Includes Sony PMB (Picture Motion Browser) Software ver. 5.0²

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites²

2.7¹ Clear Photo LCD display (230k pixels)

Generous 2.7¹ (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Self-Portrait Timer

Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.

Intelligent Scene Recognition (iSCN) Mode

Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape, and Macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.

Motion Detection

Motion Detection, along with Face Motion Detection adjusts ISO sensitivity and increases the shutter speed when movement is detected, reducing blur in moving subjects and faces.

Easy Shooting Mode:

With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Viewing modes

Find your photos using the simple folder or calendar viewing modes.

PHOTOMUSIC

PHOTOMUSIC combines images with music⁴ (4 tracks, 5 minutes per track) to produce fun and entertaining slide shows with standard visual effects (Simple, Nostalgic, Active, and Stylish). Select from pre-loaded tracks on the camera or transfer your own from your compatible computer (sold separately).

PhotoTV HD

Bring your photos to life and enjoy highly detailed, high definition images with PhotoTV HD-capable Sony BRAVIA HDTVs.⁷ PhotoTV HD fine tunes settings on your PhotoTV HD enabled BRAVIA HDTV, such as sharpness, gradation, and color to display images that look more like printed images.

Colors Available:

The Cyber-shot DSC-W350 camera is available in silver, black, pink and blue.

Carl Zeiss Vario-Tessar Lens with 4x Optical Zoom and 26mm equivalent wide angle

The professional-quality Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos. Thanks to 26mm equivalent of this lens you can also get great group shots in tight spots.

720p MP4 HD Movie Mode⁹

In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, which is the format when working with a PC. Users will create high quality movies with full use of optical zoom in their Cyber-shot DSCs in files small enough to transfer to compatible PC or Mac . Once transferred to your computer you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket  and YouTube^TM. (Compatible computer with internet capability required)

Intelligent Auto Mode:

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Take a picture from a kid on the playground, to landscape shots, to a beautiful flower or an indoor birthday party. All clear images without leaving auto mode.

Face Detection technology

Sonys Face Detection technology can automatically distinguish between children and adults. Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Intelligent AF

Thanks to Intelligent AF technology, capture fleeting moments like a childs adorable expression with the ultra-quick AF which locks focus in as little as 0.3-sec.

In-Camera Retouching Tools

Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions

Media Card Slot

For convenient storage and sharing of your images, the DSC-W350 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC media (sold separately).¹¹

Includes Sony PMB Portable software³

With the pre-installed Picture Motion Browser (PMB) Portable software³ the DSC-W350 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites⁵ without the need for any additional software or install.

14.1 Megapixel Super HAD CCD Image Sensor

A powerful 14.1 megapixel 1/2.3 Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19) size, or crop your images and still come away with high resolution shots.

Sweep Panorama mode

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 268 degrees. Now capturing wide landscapes is as easy as press and sweep.

BIONZ Image Processor

The BIONZ image processor delivers the high resolution and fast performance you expect from a Sony digital camera. Fast processing enables Sony's unique feature of Sweep Panorama to take and combine multiple images in less than a second to create wide panoramic images. Images have reduced grain and appear less washed out.

Optical SteadyShot image stabilization

Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically compensates to help prevent blur without sacrificing image quality.

Anti-blink Function

It's frustrating to think you've captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.

Dynamic Range Optimizer Standard and Plus

Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.

Function Guide

This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.

Lithium-ion battery

Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries (capacity of 240 images or 120 minutes for shooting still images).

Includes Sony PMB (Picture Motion Browser) Software ver. 5.0²

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites²

2.7¹ Clear Photo LCD display (230k pixels)

Generous 2.7¹ (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Self-Portrait Timer

Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.

Intelligent Scene Recognition (iSCN) Mode

Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape, and Macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.

Motion Detection

Motion Detection, along with Face Motion Detection adjusts ISO sensitivity and increases the shutter speed when movement is detected, reducing blur in moving subjects and faces.

Easy Shooting Mode:

With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Viewing modes

Find your photos using the simple folder or calendar viewing modes.

PHOTOMUSIC

PHOTOMUSIC combines images with music⁴ (4 tracks, 5 minutes per track) to produce fun and entertaining slide shows with standard visual effects (Simple, Nostalgic, Active, and Stylish). Select from pre-loaded tracks on the camera or transfer your own from your compatible computer (sold separately).

PhotoTV HD

Bring your photos to life and enjoy highly detailed, high definition images with PhotoTV HD-capable Sony BRAVIA HDTVs.⁷ PhotoTV HD fine tunes settings on your PhotoTV HD enabled BRAVIA HDTV, such as sharpness, gradation, and color to display images that look more like printed images.

Colors Available:

The Cyber-shot DSC-W350 camera is available in silver, black, pink and blue.

Carl Zeiss Vario-Tessar Lens with 4x Optical Zoom and 26mm equivalent wide angle

The professional-quality Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos. Thanks to 26mm equivalent of this lens you can also get great group shots in tight spots.

720p MP4 HD Movie Mode⁹

In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, which is the format when working with a PC. Users will create high quality movies with full use of optical zoom in their Cyber-shot DSCs in files small enough to transfer to compatible PC or Mac . Once transferred to your computer you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket  and YouTube^TM. (Compatible computer with internet capability required)

Intelligent Auto Mode:

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Take a picture from a kid on the playground, to landscape shots, to a beautiful flower or an indoor birthday party. All clear images without leaving auto mode.

Face Detection technology

Sonys Face Detection technology can automatically distinguish between children and adults. Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Intelligent AF

Thanks to Intelligent AF technology, capture fleeting moments like a childs adorable expression with the ultra-quick AF which locks focus in as little as 0.3-sec.

In-Camera Retouching Tools

Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions

Media Card Slot

For convenient storage and sharing of your images, the DSC-W350 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC media (sold separately).¹¹

Includes Sony PMB Portable software³

With the pre-installed Picture Motion Browser (PMB) Portable software³ the DSC-W350 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites⁵ without the need for any additional software or install.

14.1 Megapixel Super HAD CCD Image Sensor

A powerful 14.1 megapixel 1/2.3 Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19) size, or crop your images and still come away with high resolution shots.

Sweep Panorama mode

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 268 degrees. Now capturing wide landscapes is as easy as press and sweep.

BIONZ Image Processor

The BIONZ image processor delivers the high resolution and fast performance you expect from a Sony digital camera. Fast processing enables Sony's unique feature of Sweep Panorama to take and combine multiple images in less than a second to create wide panoramic images. Images have reduced grain and appear less washed out.

Optical SteadyShot image stabilization

Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically compensates to help prevent blur without sacrificing image quality.

Anti-blink Function

It's frustrating to think you've captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.

Dynamic Range Optimizer Standard and Plus

Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.

Function Guide

This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.

Lithium-ion battery

Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries (capacity of 240 images or 120 minutes for shooting still images).

Includes Sony PMB (Picture Motion Browser) Software ver. 5.0²

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites²

2.7¹ Clear Photo LCD display (230k pixels)

Generous 2.7¹ (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Self-Portrait Timer

Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.

Intelligent Scene Recognition (iSCN) Mode

Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape, and Macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.

Motion Detection

Motion Detection, along with Face Motion Detection adjusts ISO sensitivity and increases the shutter speed when movement is detected, reducing blur in moving subjects and faces.

Easy Shooting Mode:

With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Viewing modes

Find your photos using the simple folder or calendar viewing modes.

PHOTOMUSIC

PHOTOMUSIC combines images with music⁴ (4 tracks, 5 minutes per track) to produce fun and entertaining slide shows with standard visual effects (Simple, Nostalgic, Active, and Stylish). Select from pre-loaded tracks on the camera or transfer your own from your compatible computer (sold separately).

PhotoTV HD

Bring your photos to life and enjoy highly detailed, high definition images with PhotoTV HD-capable Sony BRAVIA HDTVs.⁷ PhotoTV HD fine tunes settings on your PhotoTV HD enabled BRAVIA HDTV, such as sharpness, gradation, and color to display images that look more like printed images.

Colors Available:

The Cyber-shot DSC-W350 camera is available in silver, black, pink and blue.

Carl Zeiss Vario-Tessar Lens with 4x Optical Zoom and 26mm equivalent wide angle

The professional-quality Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos. Thanks to 26mm equivalent of this lens you can also get great group shots in tight spots.

720p MP4 HD Movie Mode⁹

In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, which is the format when working with a PC. Users will create high quality movies with full use of optical zoom in their Cyber-shot DSCs in files small enough to transfer to compatible PC or Mac . Once transferred to your computer you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket  and YouTube^TM. (Compatible computer with internet capability required)

Intelligent Auto Mode:

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Take a picture from a kid on the playground, to landscape shots, to a beautiful flower or an indoor birthday party. All clear images without leaving auto mode.

Face Detection technology

Sonys Face Detection technology can automatically distinguish between children and adults. Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Intelligent AF

Thanks to Intelligent AF technology, capture fleeting moments like a childs adorable expression with the ultra-quick AF which locks focus in as little as 0.3-sec.

In-Camera Retouching Tools

Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions

Media Card Slot

For convenient storage and sharing of your images, the DSC-W350 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC media (sold separately).¹¹

Includes Sony PMB Portable software³

With the pre-installed Picture Motion Browser (PMB) Portable software³ the DSC-W350 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites⁵ without the need for any additional software or install.

12.1 Megapixel Super HAD CCD Image Sensor

A powerful 12.1 megapixel 1/2.3 Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3 size, or crop your images and still come away with high resolution shots.

Intelligent Scene Recognition (iSCN) Mode

Intelligent Scene Recognition (iSCN) Mode automatically detects seven different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and Macro

Face Detection technology

Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and flash to help deliver crisp, properly lit images of family and friends.

Easy Shooting Mode

With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Card Slot

For convenient storage and sharing of your images, the DSC-W310 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media (sold separately).⁶

Colors Available

The Cyber-shot DSC-S2100 camera is available in silver, orange and black.

Intelligent (iAuto) Auto Mode

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Take a picture from a kid on the playground, to landscape shots, to a beautiful flower or an indoor birthday party. All clear images without leaving auto mode.

High Sensitivity Mode (ISO 3200)

High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode (ISO), you can select up to seven ISO settings (Auto, 100, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.

Scene Modes

The DSC-S2100 features 8 convenient scene modes: High Sensitivity / Twilight / Twilight Portrait / Portrait / Landscape / Beach / Snow / Gourmet

AA Battery Operation

Operates on AA batteries for convenient replacement (capacity of 170 images or 85 minutes for shooting still images with Alkaline batteries).

Includes Sony PMB Portable software³

With the pre-installed Picture Motion Browser (PMB) Portable software the DSC-S2100³ makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites without the need for any additional software or install.⁵

3.0¹ Clear Photo LCD display (230k pixels)

Generous 3.0¹ (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Steady Shot^TM Image Stabilization

SteadyShot image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.

Smile Shutter technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

In-Camera Retouching Tools

Retouch and enhance your photos on the go with in-camera Trimming and Red-Eye Correction functions.

Includes Sony PMB (Picture Motion Browser) Software ver. 5.0²

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites.²

Inputs and Outputs

12.1 Megapixel Super HAD CCD Image Sensor

A powerful 12.1 megapixel 1/2.3 Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3 size, or crop your images and still come away with high resolution shots.

Intelligent Scene Recognition (iSCN) Mode

Intelligent Scene Recognition (iSCN) Mode automatically detects seven different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and Macro

Face Detection technology

Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and flash to help deliver crisp, properly lit images of family and friends.

Easy Shooting Mode

With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Card Slot

For convenient storage and sharing of your images, the DSC-W310 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media (sold separately).⁶

Colors Available

The Cyber-shot DSC-S2100 camera is available in silver, orange and black.

Intelligent (iAuto) Auto Mode

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Take a picture from a kid on the playground, to landscape shots, to a beautiful flower or an indoor birthday party. All clear images without leaving auto mode.

High Sensitivity Mode (ISO 3200)

High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode (ISO), you can select up to seven ISO settings (Auto, 100, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.

Scene Modes

The DSC-S2100 features 8 convenient scene modes: High Sensitivity / Twilight / Twilight Portrait / Portrait / Landscape / Beach / Snow / Gourmet

AA Battery Operation

Operates on AA batteries for convenient replacement (capacity of 170 images or 85 minutes for shooting still images with Alkaline batteries).

Includes Sony PMB Portable software³

With the pre-installed Picture Motion Browser (PMB) Portable software the DSC-S2100³ makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites without the need for any additional software or install.⁵

3.0¹ Clear Photo LCD display (230k pixels)

Generous 3.0¹ (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Steady Shot^TM Image Stabilization

SteadyShot image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.

Smile Shutter technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

In-Camera Retouching Tools

Retouch and enhance your photos on the go with in-camera Trimming and Red-Eye Correction functions.

Includes Sony PMB (Picture Motion Browser) Software ver. 5.0²

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites.²

Inputs and Outputs